Welcome to Leverage20
Increase Your Revenue by 50%
without increasing your workload
A 6-month group coaching program for women of color coaches & industry experts who are brilliant at getting client results but are tired of hustling for every sale.
part-time hours
Book your call within 48 hours to get a private 1:1 strategy session with me to use any time within 6 months.
We'll map your fastest path to your next paying clients, so you start Leverage20 with momentum, not questions.
The smartest women of color in the room shouldn't be taking the smallest paycheck.
You've already done the hard part. The certifications. The years of client work. The expertise that took a decade to build. People trust you. You're the best at what you do but you're still on the revenue rollercoaster.
The Best Businesses Get Lighter As They Grow.
If your business feels heavier every year, you're not scaling. You're accumulating complexity.
More offers.
More content.
More platforms.
More decisions.
More pressure.
Leverage20 helps you reverse that trend by simplifying your business around the few revenue levers that actually drive revenue growth by 50% without adding more workload.
The result is a business that's easier to run, easier to sell, and more profitable.
That's what we build together inside Leverage20.
What life looks like when revenue stops feeling like luck
You'll know exactly how to create revenue even during slow months.
No more wondering if your next client is coming or blaming the algorithm when sales slow down. You'll have a simple demand and sales system that gives you confidence, even when business feels quiet.
You'll stop second-guessing every business decision.
No more asking, "Should I change my niche? Create another offer? Post more?" You'll know exactly what deserves your attention because you'll understand the few revenue levers that actually grow your business.
Selling will feel natural instead of stressful.
Your messaging will do the heavy lifting before the sales call, so clients arrive already believing you're the right coach for them. Sales conversations become about helping people make confident decisions, not convincing them to buy.
Your revenue will grow while your business gets lighter.
Instead of working longer hours to make more money, you'll simplify your business around what creates results. More clarity. More confidence. More profit. More time to enjoy the life you started your business to create.
In Leverage20 you will create all this peaceful growth in your life & business.
Book a sales callIf You're Getting Client Results But Still Riding the Revenue Rollercoaster, This Program Is For You
- You get real results for clients, but don't have a reliable way to attract and convert more of them.
- You've hit a point where "winging it" isn't working anymore. You want a system that still lets you be you, but gives your revenue a plan.
- You're done with the feast-or-famine cycle and want predictable revenue month after month.
- You're tired of guessing whether to fix your offer, your content, your sales, or your pricing first.
- You know you're capable of making more money but your business just isn't reflecting it yet.
- You're brand new and don't yet know you have an expertise that helps other people.
- You want a done-for-you agency to run your marketing while you stay hands-off.
- You believe more followers alone will fix everything, and aren't open to a system.
- You're chasing viral hacks over a repeatable, sustainable way to grow your business.
The Part-Time CEO Framework
Most women of color coaches and industry experts try to fix everything at once. They change their niche one week. Their pricing the next. Then their content. Then their sales script. Then they buy another course. The result? Get overwhelmed, and slip back into avoidance. This framework fixes that by showing you the right thing to work on, in the right order, so clients start converting first and revenue compounds naturally.
It's everything I've learned from coaching women of color experts, distilled into 4 milestones you move through step by step.
So we've made it simple for you.
You can't convert people who don't understand what you do. Too many brilliant coaches sound like everyone else.
In this milestone you'll learn
- The exact message that makes ready-to-buy clients lean in
- How to position your offer as the obvious choice
- How to stand out without a bigger audience
- How to talk about results so they sell for you
Result: The right clients recognize you instantly and reach out first.
Attention means nothing if it doesn't turn into clients. This is where the revenue rollercoaster ends.
In this milestone you'll learn
- The repeatable path from attention to paying client
- Content that starts sales conversations, not just likes
- The follow-up that closes without chasing
- How to fill your calendar with qualified calls
Result: You always know where your next client is coming from.
Selling isn't convincing. It's leading. When the call is structured, the yes comes naturally.
In this milestone you'll learn
- The sales-call flow that converts without pressure
- How to price your offer and sign clients at the raised price
- How to handle objections with grace and certainty
- How to close high-ticket clients as service, not pitch
Result: You lead sales calls that end in yes, no discounting, no second-guessing.
Once the system works, we make it lighter. Growth should give you time back, not take it.
In this milestone you'll learn
- How to systemize what's working so it compounds
- Where your hours leak and how to reclaim them
- How to grow revenue 50%+ without adding workload
- How to run your business like a Part-Time CEO
Result: Your business becomes predictable, profitable, and lighter as it grows.
Why This Framework Works
Most coaches try to fix everything at once. This system shows you the right thing to fix, in the right order so conversion comes first, and revenue grows naturally from there.
Welcome to Leverage20.
Leverage20 is a 6-month group coaching program that helps women of color coaches and industry experts install a repeatable client-conversion system and grow revenue by 50% on part-time hours.
At its heart is the Part-Time CEO course, a step-by-step curriculum, paired with weekly group coaching, a private community, and personalized content review so you know exactly how to convert the next clients without hustling, or adding more work on your plate.
What you get access
to for 6 months
The 4-milestone curriculum designed specifically for women of color coaches and experts:
- 1st: Own Your Message. Position your offer so ready-to-buy clients recognize you instantly.
- 2nd: Install Your Conversion System. The repeatable path from attention to paying client.
- 3rd: Sell With Confidence. Sales calls that close without pressure or discounting.
- 4th: Scale On Part-Time Hours. Systemize what works so revenue compounds.
Each milestone includes lessons, actions, and result markers so you always know exactly what to do next.
Every Thursday at 10 AM EST, you can get coached live on what you're working on. These aren't your average Q&A. Bring your real business and get compassionate but firm coaching on:
- Your messaging and content that isn't converting yet
- Sales calls, pricing, and objections
- Fear, avoidance, overwhelm or any emotion holding you back from implementing
- Whatever's coming up in your business that week
Can't wait for the next call? Submit through the form anytime and get expert eyes on:
- A post or email that needs to convert
- Your offer positioning and pricing
- A sticky client situation
- A mindset block in the way
Whatever the question, we can handle it.
You're never building alone. Inside the community of women of color coaches you'll find:
- Wins celebrated loudly and studied for what worked
- Real talk about money, mindset, and selling
- Accountability that keeps you moving
- Booking sales call mock-ups to increase conversion
Pay in full and enjoy an extra month of access to the program. That's 7 months of:
- The Part-Time CEO curriculum
- Weekly live coaching calls
- Personalized content review
- The private community and much more
What you'll accomplish in
the first 90 days.
Book your first sales calls in 24h and your next 5 clients in 30 days.
We clarify your message and offer positioning first, so ready-to-buy clients start leaning in. Your content stops getting polite likes and starts sales conversations.
Install your conversion system and sign clients.
The full path, from attention to conversation to closed sale, is in place and running. You lead sales calls with confidence and close without discounting.
Make your investment back, then it's pure profit.
With your system converting on repeat, 1 to 2 new clients typically cover your entire Leverage20 investment within the first 90 days.
Every client after that is pure profit and cash in your pocket, for the rest of the program and beyond.
Coached 100+ women of color coaches and experts in different niches globally
Meet your coach
Hi, I'm Anu Rajah.
I coach women of color coaches and experts who are brilliant at getting results but were never handed a system to increase their revenue by 50% on part time hours.
I've watched too many talented women stay stuck on the revenue rollercoaster, convinced they need a bigger audience or louder marketing. They don't. They need clear messaging, a repeatable conversion system, and the support to make it stick.
That's exactly what Leverage20 gives you. It's the system I use and teach, and it's helped coaches sign dream clients, double their action, and build steady, growing revenue on part-time hours.
"This is the exact system I use and teach. Come build yours with me."
Coach Anu Rajah · Founder, Leverage20
Real coaches, real wins
Browse the Results
Aneesa · Operations Expert
From three years away from business to a $7,500 retainer and four clients.
Aneesa joined Leverage20 after being away from her business for three years following the birth of her daughter. Despite more than 10 years of experience in operations, she struggled to position her expertise, overcomplicated her niche, and questioned how she could rebuild without returning to burnout and working morning until night.
In 90 days, she simplified her positioning, signed a three-month retainer at $2,500/month from a single conversation, and went on to sign four more clients.
Karen · Leadership Coach
From pausing her business because of burnout to a $20,000 group offer launch.
Karen had to pause her leadership coaching business because she was burned out. She was giving free value to her community for a decade, her pricing was inconsistent, she lacked the confidence to sell her expertise and wanted to grow without returning to the stress that made her stop and overwhelmed.
In 4 weeks, she generated $20K in her first group offer. No website, no complicated launch.
Vinita · Job Hunt Coach
From charging $400 to booked out with $2,000 dream clients.
Vinita joined Leverage20 charging $400 for her coaching and unsure how to raise her prices without losing clients. She wanted to earn more without filling her calendar with low-ticket private clients.
Since joining, she has closed dream clients at $2,000, become booked out with private coaching, and is now preparing to launch her first group offer.
Meghana · Move-Abroad Coach
From dry sales months to $5,000 in four weeks and a Portuguese TV feature.
Meghana joined Leverage20 after experiencing dry sales months and struggling to convert interest into consistent clients.
Since joining, she generated her first $5,000 in four weeks. After starting the 30-Day Live Challenge, she was also featured on Portuguese television.
Mira · Executive Coach
From hiding her expertise to showing up confidently and booking sales calls through DMs.
Mira joined Leverage20 struggling with perfectionism, inconsistent sales calls, and fear of being judged by former colleagues. She knew her work created powerful results but was holding back from showing up as the expert she had become.
Since joining, she has started going live, sharing her story more confidently, booking sales calls through authentic DM conversations, and strengthening her ability to sell her coaching.
Don't just take our word for it
Wins from the community.
Straight from the Slack channel, the wins feed, and the DMs.
"For years I battled these thoughts on my own. Thank you Anu for these open conversations about mindset, business, money, and for bringing us all together."
"Closed my 2nd client in one day for 2K!! I was exuding confidence from my earlier win and it connected me to the client in a natural way. She paid on the spot. No script, it just flowed."
"I am so grateful for you, Anu! One month of us working together and I got my first closing."
"3rd CPA course just sold, full price! And as of today, 41 people are on the waitlist for my course."
"Just signed a new client! She messaged me at 11:37am and by 1:30pm she said yes, signed her contract and paid her invoice. A true hell yes client!"
"I have to celebrate today! I got 3 signups for my program yesterday and two inquiries today."
"£5,000 this month: two retainers, two projects, one projected. On fire! (In September I made £450.)"
"One of my videos reached 1 million views. I'm turning this visibility into conversations, and clients."
"Closed a client for 2K. She just made the payment! Ready for group mentorship now. Since my capacity is full I will increase my price to 3K."
"You helped me overcome so much self-criticism and limiting beliefs. I'm so proud, and so happy to be spreading my voice."
"The client paid!! Finally! I provided a breakthrough and closed the client. He just confirmed he wants to join."
"I just closed my current client for the next 3 months! So proud of the continued closing and grateful for the momentum that's building."
"The client said YES on the follow-up call! I haven't closed anyone in months. Shifts are happening for sure!"
The Investment
The Leverage20 promise
Our promise to you
This isn't a course you buy and forget. If you attend the calls, implement the framework, and submit your content for review, we will coach you for free until you make your money back.
Good questions
Before you book your call.
I've worked with
- Health & Fitness Coaches
- Life Coaches
- Business Coaches
- Mindset Coaches
- Manifestation Coaches
- OBMs
- Career Coaches
- Burnout Coaches
- Non Toxic Coaches
- Creative Coaches
- Leadership Coaches
- Personal Stylists
- Relationship Coaches
- Pole Dance Coaches
- Therapists
- Skin Care Estheticians
- Move Abroad Coaches
And many many more.
Leverage20 is the only program for any women of color coach who wants to increase their revenue by 50% without adding more workload.
You already have the expertise and the results. Let's give you the system to convert. Book your call and we'll map your 90 day path inside Leverage20.